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History and Achievements

2018

may

Obuv Rossii among First in Russian Retail to Introduce Blockchain

The Company uses the technology for personal data protection of the clients engaging services of installment payments and cash loans. For the period from May, 2018 until January, 2019 the Company issued more than 500 ths. contracts on the financial services using blockchain.

march

Obuv Rossii Won Prestigious Private Label Awards
Obuv Rossii Won Prestigious Private Label Awards

The Westfalika brand of Obuv Rossii Group became one of the winners in the category «Best Online Private Label».  Private Label Awards is organized by Reed Exhibitions within International Private Label Show (IPLS). 

2017

october

Obuv Rossii holds an IPO
Obuv Rossii holds an IPO

Obuv Rossii Group raised 5.9 bln rubles in IPO at MICEX having become the first public company on the Russian fashion market.

september

august

Obuv Rossii starts producing over 20 new shoe models made of EVA including boots
Obuv Rossii starts producing over 20 new shoe models made of EVA including boots

In the beginning 2017, Obuv Rossii significantly expanded its range of shoes made of superlight EVA material produced at the factory in Novosibirsk. To produce it, new  technologies and materials were used: production of boots with galoshes made of EVA using injection moulding, combining EVA and textile materials.

april

march

Obuv Rossii combines assembly capacities at the production site in Berdsk
Obuv Rossii combines assembly capacities at the production site in Berdsk

Obuv Rossii Group has reconstructed the assembly department and combined assembling of shoes made with the help of the cement shoe method, the cementing and welt-sewing method and the vulcanized construction method on one site in Berdsk. With this purpose, the Company moved the conveyor line to assemble shoes using the cement shoe construction method from rented premises in Novosibirsk to own premises in Berdsk. Having combined the workshops, the Company optimized the technological process, which will make it possible for it to do all works quicker and with smaller labour effort.

2016

november

Obuv Rossii success at PRIORITY 2016 Awards
Obuv Rossii success at PRIORITY 2016 Awards

In November 2016, Obuv Rossii was awarded a prestigious prize in category “Import substitution” at the PRIORITY 2016 Awards. The Company also received a nomination in the PRIORITY “Light Industry” category.

march

Obuv Rossii launches Pioneer of Arctic Travel
Obuv Rossii launches Pioneer of Arctic Travel

In March 2016, Obuv Rossii  produced its first batch of footwear for arctic conditions. To provide a high level of protection from slipping, the Stop Ice technology is utilized during production. What is more, a special sole and a protector are attached to make Pioneer of Arctic Travel shoes ideal for harsh conditions.

Obuv Rossii triumphs at PRIVATE LABEL AWARDS
Obuv Rossii triumphs at PRIVATE LABEL AWARDS

Westfalika Medica foot care products with minerals of Crimea pink salt won a prize at the prestigious PRIVATE LABEL AWARDS. The brand was also awarded in category “Best Own Trade Mark in the Segment: Cosmetics and Perfumery”.

2015

october

Obuv Rossii to provide cashloans for compulsory third party car insurance
Obuv Rossii to provide cashloans for compulsory third party car insurance

In early September, Obuv Rossii expanded its list of insurance products by introducing compulsory third party car insurance . From now on, one can get a target-specific loan to obtain the insurance . To provide the new service, Obuv Rossii partnered with Ingosstrakh, a major insurance company.

september

august

july

Obuv Rossii launches loungewear range
Obuv Rossii launches loungewear range

In July 2015, Obuv Rossii expanded its Westfalika Home line by introducing a brand new loungewear collection. The new line includes women’s and men’s loungewear sets made of natural materials.

may

Obuv Rossii hosts “New Online Sale Strategies” conference on e-commerce
Obuv Rossii hosts “New Online Sale Strategies” conference on e-commerce

Leading experts in online sale gathered in Novosibirsk for the “New Online Sale Strategies” conference. Over 150 specialists including top managers of successful online stores, digital and marketing agencies and web-studios from all over Russia took part in this exclusive event hosted by Obuv Rossii.

Obuv Rossii partners with QIWI
Obuv Rossii partners with QIWI

From May 2015, customers of the Obuv Rossii chain stores can make instalment or microloan payments using QIWI payment terminals located in the Obuv Rossii retail outlets. No commission is charged for the service.

april

2014

september

Acquisition of Rossita footwear company

In the beginning of September 2014, Obuv Rossii announced the acquisition of 100% of Rossita shoe company which controls the Rossita and Lisette retail brands operating in the mid-price segment. Rossita manages 83 stores in total, 42 of which are franchises.

Launch of Westfalika Home
In mid-September, Obuv Rossii launched a new exciting project — a catalogue of goods for the house titled “Westfalika Home”. The first 100,000 copies of the first edition of the catalogue were distributed in September 2014. The catalogue is available in all Westfalika stores throughout Russia. The pilot edition featured 195 items of home textile.

july

New brand - Snow Guard
New brand - Snow Guard

In July 2014, Obuv Rossii launched a new brand – Snow Guard (outerwear). What is more, the first store under the same name was officially opened in Tomsk.

Extension of Westfalika Medical line
Extension of Westfalika Medical line

In summer 2014, Obuv Rossii expanded the line of Westfalika Medical products by 1.5 times.  The new cosmetics line included facial scrubs, accessories as well as 5 creams with different active ingredients such as extracts of chamomile, calendula, ginseng, wheat germ and vitamin complex.  Moscow enterprise Adelaide which specialises in cosmetics made of natural ingredients is responsible for the development of the line and its production.

june

New factory for ultralight shoe production
New factory for ultralight shoe production

Obuv Rossii opened a new factory for All.go footwear production based on the injection method. The new factory will allow to implement a complete cycle of a footwear production, including tide mould, shrinkage on the block, etc.

may

Obuv Rossii opens first flagship stores

The first three Obuv Rossii flagship stores were opened in Vladivostok, Omsk, and Tyumen. These will be the main stores in each of the three regions offering the widest range of footwear and related goods across the Obuv Rossii network. In addition, they will be the first stores to release a new collection. The new stores are also impressive by size – a standard flagship store is three times larger than a standard Westfalika store (350-450 sq. m.).

march

Westfalika.ru online shop
Westfalika.ru online shop

In March 2014, the Obuv Rossii launched the westfalika.ru online shop selling footwear and accessories. By entering the online market, Obuv Rossii is expecting to expand its sales geography and attract customers that could now save time and effort by shopping online.

february

New brand - All.go
New brand - All.go

In February 2014, Obuv Rossii launched a new brand named All.go offering summer, beach and garden shoes made of modified ultralight EVA-material. The All.go shoes are manufactured at the Obuv Rossii factory in Novosibirsk. Obuv Rossii is planning on expanding the All.go line to include sport and hiking shoes.

2013

september

Obuv Rossii retail chain exceeded 250 stores

In September 2013, the total number of Obuv Rossii stores increased to over 250. In summer 2013, the Company opened a record number of shops - more than 50. The most productive month for Obuv Rossii was August, when the Group opened one store per day.

june

Obuv Rossii joins ACORT

Obuv Rossii entered the Association of Companies of Retail Trade (ACORT). ACORT is an industry association including the largest retail trade companies. The decision for Obuv Rossii to enter the Association was announced at the end of May by the Presidium of ACORT.

april

Microfinancial market

In April 2013, Obuv Rossii announced that it entered the microfinance market. Management of the project is fully automated, implementing the "1C Enterprise" system. In 2012, Obuv Rossii entered into 45,000 loan contracts for a total of 580 mln rubles.

2012

september

Advertising campaign with Valeria

In September 2010, the Westfalika autumn-winter advertising campaign starring popular singer Valeriya was first broadcast on leading TV channels in 50 Russian cities. In 2012, Obuv Rossii invested more than 120 mln rubles in advertising  the Westfalika brand.

june

New format of Westfalika stores in shopping centres
New format of Westfalika stores in shopping centres

In June 2012, Obuv Rossii presented the new format of its Westfalika stores specifically adapted to shopping centres. The new format allows the company to develop it chain in central Russia and attract younger and more active customer base.

january

Increase in credit rating

In January 2012, the Expert RA rating agency increased the credit rating of Obuv Rossii (LLC) to level A (a high level of credit solvency).

2011

december

New regions
 

The Obuv Rossii Group opened over 80 new shops, thus entering 19 new cities.

november

Collaboration with German designer Thomas Frank
Collaboration with German designer Thomas Frank

In November 2011, Obuv Rossii announced collaboration with Thomas Frank. The German designer joined the Obuv Rossii team as a chief designer responsible for overseeing all Westfalika collections.

october

New brand - "Westfalika Medical"

In October 2011, Obuv Rossii chain stores introduced a specialized line of Westfalika Medicine foot care creams. The range includes 15 creams with various properties.

july

Debut bond placement

In July, the company successfully placed its debut bond in the amount of 700 mln rubles. The money that the company raised from the placement of the bond loan were used to implement the investment programme up to 2015.

june

Westfalika foot care cream wins Cognis Formulation Award 2010

"Comfort 24" foot care cream by Westfalika won several awards at one of the most prestigious international award competitions for producers of white cosmetics “Cognis Formulation Award 2010” The ceremony took place on 15 March 2011 as part of the II International Cosmetic Symposium devoted to relevant topics of the modern cosmetics market.

2010

december

New face of Westfalika
New face of Westfalika

In December 2010, the popular Russian singer Valeriya agreed to become the face of 2011 Westfalika advertising campaign.

august

Expanding the range
Expanding the range

Obuv Rossii expanded its range of related products and shoe care products by introducing a new line of Westfalika products.

june

Obuv Rossii awarded "Company of the Year"
Obuv Rossii was awarded "Company of the Year" in category  “Contribution in Development of the Retail Trade Market". The ceremony was held on 7 December 2010 in Moscow and hosted by RBC Group. "Company of the Year" is one of the most prestigious business awards in Russia. The prize winners are chosen by an expert council, consisting of influential representatives of business and government. 

2009

august

Sale by instalments

Obuv Rossii becomes the first footwear manufacturer to run its own programme of footwear sale by instalments.

july

2008

december

Obuv Rossii awarded two diplomas at Sales Business Awards

Sales Business Awards are awards for sales, marketing and advertising established by the Sales Business journal. Every year, the best companies according to sales of goods and services to consumers are chosen across 30 categories, Obuv Rossii was awarded two diplomas, one of which for "Regional Retailer", and the other –  for “Shoes” (awarded to the Westfalika brand).

november

Anton Titov, Director of Obuv Rossii Group, wins "Entrepreneur of the Year" in category "Young Entrepreneur"

Anton Titov, Director of Obuv Rossii Group, won "Entrepreneur of the Year" award in category "Young Entrepreneur". ”Entrepreneur of the Year" is an award competition, in which directors and owners of various Russian companies take part. An independent jury determines the winners across 12 different categories.  This year, the list of finalists included more than 30 businessmen and businesswomen from various cities in Russia.

october

Obuv Rossii wins corporate mass media contest in category "Best System of Corporate Publications"

"Expert-Siberia" business journal held the contest for the first time in Siberia this year. Newspapers and journals published by some of the largest companies in the region took part in the event. Winners were determined in several categories: "Best Corporate Publication for Customers", "Best System of Corporate Publications", "Best Corporate Publication Design", etc. The results of the competition were summed up at the regional PR conference "New PR for Business: Instruments and Cases" held in Novosibirsk in autumn.

august

Westfalika re-brand
Westfalika re-brand

The "Westfalika" chain began its brand transformation. In autumn, the new advertising campaign of Westfalika with Julia Menshova was launched.

2007

september

Promissory note

Obuv Rossii became the first Russian footwear retailer to enter the open capital market by placing a promissory note.

march

New project

In 2007, Obuv Rossii became the first Russian footwear retailer to provide cashloans.

january

Network development

At the beginning of 2007, the Obuv Rossii chain consisted of about 60 stores.

2006

march

New format
New format

Obuv Rossii launched a new format of specialized footwear discount centres "Peshekhod".

2005

january

Opening of China office

In 2005, Obuv Rossii established a close relationship with enterprises in China and opened a company office there.

2004

january

Store network
Store network

In 2004, Obuv Rossii ran 30 Westfalika stores in several cities in the Siberia and Urals regions.

2003

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