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Important facts about the company

Personnel

More than 4,000 staff members.
Our employees are footwear experts who can help the client in any situation.

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Manufactures

Obuv Rossii operates two manufacturing facilities located in Novosibirsk and Berdsk, Novosibirsk Region.

Key production areas include:

Production of shoes of natural leather using the adhesive method. Classical women’s and men’s footwear.

Production of seamless shoes of the EVA material using the moulding construction method and shoe bottom parts of EVA, TEP and thermoplastic polyurethane (TPU).

Production of shoes of natural leather using the direct injection method — a process where the sole is moulded directly onto the lasted upper. Casual and semi-sport shoes as well as walking shoes. 

The company’s manufacturing facilities span over a total area of more than 5,000 square meters.

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Retail chains
As of 31.12.2019

908 stores

Located in 370 cities

5 core retail brands


Related products

More than 8000 SKUs of related products.

Sales of the related products make up 39,2 % of the company’s retail revenue (as of 31.12.2019).


Dynamics of the growth of the related products, mln rubles 2010–2019


Sales shere growth of the related products in the proceeds, % 2010–2019

E-commerce

5 online stores — westfalika.ru, westfalika-home.ru, emilia-estra.ru, lisette.me, rossita.com.

More than 5300 SKUs on westfalika.ru.

14.8% was the share of online sales in retail revenue in 2019.

Geography of sales — all Russia.


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Middle-price segment of footwear market
According to data from the Discovery Research Group:

425, 8 bln rubles
is the total segment worth for 2019.

28.27%
of the market is expected to increase.

4.7%
the share of three largest retail chains.

TOP-5 players of the mid-price segment according to number of branded stores in Russia in 2018.

       № Company The number of
branded stores in 2018
      1 Obuv Rossii 908
      2 Respect 257
      3 Ralf Ringer 150
      4 Tervolina 89
      5 Francesco Donni 88
Russian footwear market

1, 510 bln rubles or more than 351.3 mln pairs of shoes
market capacity for 2019.

2.39 pairs a year.
Consumption level is expected to grow.


TOP-10 players of the Russian footwear market according to number of branded stores in 2017.

       № Company 2019
       1 Kari 1171
       2 Obuv Rossii 908
       3 Unichel 560
       4 Belwest 320
       5 Zenden 
298
       6 Respect
257
       7 Monro 228
       8 Chester/Carnaby/TJ collection
193
       9 ECCO
158
      10 Ralf Ringer
150

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