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Important facts about the company

Personnel

More than 4,000 staff members.
Our employees are footwear experts who can help the client in any situation.

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Manufactures

Obuv Rossii operates two manufacturing facilities located in Novosibirsk and Berdsk, Novosibirsk Region.

Key production areas include:

Production of shoes of natural leather using the adhesive method. Classical women’s and men’s footwear.

Production of seamless shoes of the EVA material using the moulding construction method and shoe bottom parts of EVA, TEP and thermoplastic polyurethane (TPU).

Production of shoes of natural leather using the direct injection method — a process where the sole is moulded directly onto the lasted upper. Casual and semi-sport shoes as well as walking shoes. 

The company’s manufacturing facilities span over a total area of more than 5,000 square meters.

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Retail chains
As of 31.08.2019

884 stores

Located in 353 cities

5 core retail brands


Related products

More than 8000 SKUs of related products.

Sales of the related products make up 35% of the company’s retail revenue (as of 31.12.2018).


Dynamics of the growth of the related products, mln rubles 2010–2018


Sales shere growth of the related products in the proceeds, % 2010–2018

E-commerce

5 online stores — westfalika.ru, westfalika-home.ru, emilia-estra.ru, lisette.me, rossita.com.

More than 5300 SKUs on westfalika.ru.

Online sales increase by 21% in 2018.

13% was the share of online sales in retail revenue in 2018.

Geography of sales — all Russia.


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Middle-price segment of footwear market
According to data from the Discovery Research Group:

402, 6 bln rubles
is the total segment worth for 2018.

29%
of the market is expected to increase.

4,67%
the share of three largest retail chains.

TOP-5 players of the mid-price segment according to number of branded stores in Russia in 2018.

       № Company The number of
branded stores in 2018
      1 Obuv Rossii 727
      2 Respect 273
      3 Ralf Ringer 156
      4 Tervolina 100
      5 Francesco Donni 83
Russian footwear market

1 376,1 bln rubles or more than 328,9 mln pairs of shoes
market capacity for 2018.

2,24 pairs a year.
Consumption level is expected to grow.


TOP-10 players of the Russian footwear market according to number of branded stores in 2017.

       № Company 2018
       1 Kari 900
       2 Obuv Rossii 727
       3 Unichel 550
       4 Belwest 308
       5 Respect
273
       6 Zenden
264
       7 Monro 239
       8 Chester/Carnaby/TJ collection
167
       9 Ekonika
160
      10 Ralf Ringer
156

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