Important facts about the company

More than 4,000 staff members.
Our employees are footwear experts who can help the client in any situation.

Obuv Rossii operates two manufacturing facilities located in Novosibirsk and Berdsk, Novosibirsk Region.

Key production areas include:

Production of shoes of natural leather using the adhesive method. Classical women’s and men’s footwear.

Production of seamless shoes of the EVA material using the moulding construction method and shoe bottom parts of EVA, TEP and thermoplastic polyurethane (TPU).

Production of shoes of natural leather using the direct injection method — a process where the sole is moulded directly onto the lasted upper. Casual and semi-sport shoes as well as walking shoes. 

The company’s manufacturing facilities span over a total area of more than 5,000 square meters.

More than 8000 SKUs of related products.

Sales of the related products make up 35% of the company’s retail revenue (as of 31.12.2018).

5 online stores — westfalika.ru, westfalika-home.ru, emilia-estra.ru, lisette.me, rossita.com.

More than 5300 SKUs on westfalika.ru.

Online sales increase by 21% in 2018.

13% was the share of online sales in retail revenue in 2018.

Geography of sales — all Russia.

TOP-5 players of the mid-price segment according to number of branded stores in Russia in 2018.

TOP-10 players of the Russian footwear market according to number of branded stores in 2017.