The Company has a strong network footprint, so a growing number of customer can buy its products in stores.
Modern stores are located conveniently, most of sales points are situated in the small towns where professional retail is presented poorly.
The Company transforms stores into multi-category, general stores which offer a wide range of footwear, apparel, related products and everyday goods. The Group cooperates with suppliers using marketplace model and Prodayom online platform.
The Company develops a network of partner pickup points based on the retail chain, which is the part of the Group’s strategy of integration into logistic infrastructure of Russian e-commerce market.
The Company develops an omni-channel sales model: five Internet stores and mobile applications.
Innovative loyalty program unites a traditional cumulative-discount system and a wide set of additional and financial services.