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Westfalika

Westfalika

Westfalika is the main retail chain operated by Obuv Rossii Group and one of the most famous brands on the Russian shoe market. 

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The Westfalika chain is the main brand of the Group, monobrand stores in the mid-price segment offer shoes of classical design, a wide range of apparel, bags, accessories and other related products. 

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Westfalika is monobrand stores working in the mid-price segment. Westfalika is shoes of European style, which is characterized by elegance, beauty and comfort. Westfalika shoes are only made of genuine leather and natural fur. Every season Westfalika offers actual collections that meet requirements of the main fashion trends. Westfalika is casual urban shoes.

Since November 2011, a German designer Thomas Frank has been the chief designer of the Westfalika chain. He has more than 30 years of experience of work with such famous European brands as Peter Kaiser, Ara, Dockers and Tom Tailor. Fruitful cooperation with this designer allowed the Group to make Westfalika shoes more stylish, elegant and bright.

For promotion and increasing brand awareness, Westfalika actively cooperates with the Russian movie and show business stars. Since December 2010, a singer Valeriya has been the ambassador of the Westfalika brand, she takes part in advertising campaigns and also in developing new designs for shoes. In the spring of 2013, Westfalika together with Valeriya released a line of fashionable footwear under the Valeriya by Westfalika trade mark.

*Including franchising ones
As of 31.08.2019

Group`s main
brand

On the market
since 1993

591
stores

300
cities

Besides footwear Westfalika stores offer a wide range of related products under private labels. The shopping space is equipped with special branded zones for outwear, hosiery, shoe care products, etc.  


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