Press-releases

OR GROUP has launched a nationwide advertising campaign for the Westfalika selling platform

22 March 2021

On March 22, the Westfalika nationwide advertising campaign for the Spring/Summer 2021 was launched on television in more than 330 cities with OR GROUP's retail and service outlets. The main task is to convey to the target audience the idea of the updated format and to form the image of Westfalika as a universal store and multi-category online platform. Advertising is broadcast on TV channels Rossiya1, TV3, Pyatnica, TNT and STS. In mid-April, an online promotion program which includes the display advertising will be launched.

OR GROUP promotes a new concept of the Westfalika brand: now these are universal retail and service points with a wide range of products and a marketplace. The video says that now in Westfalika stores, women, who are the main audience of the brand, can buy almost everything that a family needs, from shoes and clothes to housewares and household appliances. Also, customers are reminded that modern services, such as installment payments for a purchase are available for them.

The creative concept of the advertising campaign was developed by the 2HEAD Novosibirsk agency. Network advertising on media platforms is carried out by OMD GROUP, one of the leaders in the Russian advertising market in terms of media purchases and solutions.

OR GROUP transformed its retail format in 2020. Now Westfalika is a selling platform that includes the sale of products under its own brands and partners' goods in the retail network and on the online platform westfalika.ru. The purpose of the advertising campaign is not only to tell about changes in Westfalika positioning to regular customers, but also to attract a new audience.