Press-releases
Obuv Rossii Has Become the First Wildberries’ Network Partner to Launch Pick-up Points ¬
9 September 2020, Russia, Novosibirsk: Obuv Rossii Group, the first public company on the Russian retail market, and the biggest online retailer in Russia, Wildberries, concluded a partnership agreement under which Wildberries’ clients will be able to get their orders in Obuv Rossii’s stores.
The first partnership pick-up points have started to operate already in 100 Obuv Rossii’s sales outlets in Siberia and the Far East – mainly in the stores of Westfalika, the key Group brand. By the end of the year, the Companies plan to increase the number of their joint pick-up points more than two times, up to 263. Clients of Wildberries are provided with the whole range of services in Obuv Rossii’s stores: online orders pick-up, trying on, and returns.
Any person who wants to open a partnership pick-up point together with Wildberries can do it, provided there is a legal entity. For that purpose, it is necessary to register on a special website https://point.wb.ru/ and send information about the premises. Wildberries’ partners are provided with all required functions to manage their pick-up point in a particular iOS- and Android based WBPoint application.
“We are glad to cooperate with Wildberries, the leader of the Russian e-commerce market,” says Natalya Kulikova, Head of the Financial Services Group in Obuv Rossii Group. “We have been developing the partner pick-up point project since 2018 and have achieved a stable figure of 90-100 thousand parcels delivered every month. Cooperation with Wildberries will allow us to increase the number of issued parcels further, to attract additional traffic to our stores, to offer convenient servicing, and to enhance customer loyalty”.
“We try to be still closer to our clients, that is why we decided to open new convenient pick-up points together with our partners. In early summer, we launched order delivery to partner parcel terminals. Now we plan to significantly expand our chain due to collaboration with other companies to issue online orders. It is worth mentioning that we are ready to cooperate not only with such big companies as Obuv Rossii but with individual entrepreneurs, small and medium enterprises for which such cooperation can provide significant economic support due to the Wildberries’ big customer traffic – we send over 780 thousand orders daily,” said Vyacheslav Ivashchenko, Chief Business Development Officer of Wildberries.
Wildberries has over 17 thousand own and partner pick-up points. Their number has grown since the beginning of the year more than 2.5 times.
Obuv Rossii stores develop as omnichannel sales outlets, and the Pickup Points are an example of the integration of various sales channels. The Group now collaborates with the leading operators on the Russian logistic market. On average, the customers get 2,500-3,000 parcels a day in the Obuv Rossii chain. Most orders include electronics, perfumery, cosmetics, books, apparel and shoes.
Company profile:
Obuv Rossii (MOEX: OBUV) is a nationwide retail company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 851[1] stores (175 operate as a franchise) under the brands of Westfalika, Peshekhod ("Pedestrian), Rossita, Emilia Estra and Lisette, in addition to developing brands of clothes and footwear for the active lifestyle brands of S-TEP, all.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.
In September 2020, Expert РА confirmed the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a "stable" forecast.
In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 13.7 billion for the full year of 2019, net profit was RUB 1.7 billion, and EBITDA was RUB 3.6 billion.
Website of the Group: www.obuvrus.ru.
Wildberries is the biggest online retailer of Russia which has been operating at the market for 15 years. The sales geography includes seven countries: Russia, Poland, Slovakia, Belarus, Kazakhstan, Kirgizia and Armenia. In 2019, the turnover of Wildberries increased by 88% up to RUB 223.5 bln, in the first half of 2020 — by 110% up RUB 178.7 bln.
As of May 2020, 780 ths. online orders are daily raised on Wildberries. The company comprises more than 17 ths. pickup points.
The Wildberries’ range of goods amounts to more than 5 mln SKU of 55,000 Russian and foreign brands: apparel and footwear, accessories, beauty goods, children’s goods, household appliances and electronics, homewares, jewelry, food stuff, books, gadgets, etc. About 50% of goods are manufactured in Russia.
The company occupies the first place in Forbes rating “10 main sellers of Runet”. Four years straight Wildberries has been the largest online store of Russia in turnover according to Data Insight analytical agency’s data.
[1] As of 09 September 2020.
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