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SberLogistika will triple the number of parcel terminals in OR GROUP’s stores
OR GROUP, which operates a modern selling platform, a network of Westfalika retail and service points and an ecosystem of services, and the logistics operator SberLogistika are expanding their cooperation. In September, the companies entered into a partnership agreement, under which it was planned to place about 100 SberLogistika’s parcel terminals to receive online orders in the Group's retail stores. Due to the active development of delivery services to pick-up points and parcel terminals and the growing demand from customers to receive orders in this way, companies will triple the number of parcel terminals and place them in 285 OR GROUP's stores.
The project will be implemented in three stages, during which the parcel terminals will appear in OR GROUP's stores in the cities of Central Russia, Siberia and the Far East. “Since September 2021, we have been cooperating with SberLogistika in a new format placing parcel terminals in our stores. The interest of our clients in such service and the high rate of parcel terminals' installation led us to a joint decision to increase the number of SberLogistika's parcel terminals in our retail outlets. At the moment, we are completing the first stage of placement, within which the logistics operator's parcel terminals will operate in more than 100 stores, and after that we proceed to the second stage”, comments Natalia Bukina, Head of the Projects Launch Group in OR GROUP.
“SberLogistika has its own network of pick-up points and parcel terminals, which numbers more than 13 thousand points in Sber branches throughout Russia. At the same time, we are now actively increasing capacities outside our own points and installing parcel terminals in public places. The partnership with OR GROUP has shown that it is convenient for customers to receive orders in parcel terminals, therefore we are expanding the network of parcel terminals in our partner's stores”, notes Sergey Klimash, First Deputy General Director of SberLogistika.
OR GROUP has been developing last mile services since the end of 2018, when the company began cooperating with the logistics operator PickPoint to open pick-up points in the Group's stores. To date, the Group has opened more than 3,600 pick-up points and cooperates with 19 partners, including Wildberries, OZON, DPD, Cainiao (Cainiao Network is a part of Alibaba Group) and others. According to the results of 9 months, the traffic of customers who come for partner online orders accounted for 16.3% of the total store traffic. Fee and commission income grew by almost 2.5 times year-on-year — up to RUB 84 mln.
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