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Obuv Rossii Opens 48 Franchising Stores In 2018
Obuv Rossii Group, the first publicly traded company on the Russian fashion retail market, opened 28 franchising stores during the fourth quarter of 2018 under the S-TEP (casual style shoes) and Lisette (fashionable women’s shoe) brands. All in all, 48 partner sales outlets were launched in 2018. As a result, the number of franchising stores amounted to 161 by the end of 2018. Now the retail chain of Obuv Rossii comprises over 700 sales outlets
“In July 2018, we resumed the franchising program and were aggressively opening partner stores during past autumn. Our franchisees are wholesale company clients with whom we have worked for many years and to whom we offered a new format for cooperation,” comments Anton Titov, CEO of Obuv Rossii Group. “The franchising program allows us to enter new towns and regions where we are not yet presented with our directly operated stores. This year, we plan to further strengthen our positions on Russian shoe market by expanding the retail chain both in big and small towns.”
Obuv Rossii is developing its retail chain under an investment program announced in the autumn of 2017. The Company increases its presence in regions opening stores in settlements with 50,000 people and more. In small towns, expenses of launching new retail outlets are lower as well as the competition, which allows the Company to form a group of regular customers and achieve the sales goals within a shorter period of time.
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