Press-releases
In 1H 2021, OR GROUP expanded the range of outwear by 1.6 times
OR GROUP (MOEX: ORUP) is a modern selling platform which comprises the westfalika.ru marketplace, an ecosystem of services and a network of selling and service points, continues to expand its assortment of different product categories. Due to the cooperation with new suppliers, the company in the 1st half of the year increased the number of SKU for outwear by 60% up to 2 thousand items; the share of outwear in the revenue of the Westfalika selling platform was 13%. In June, one of the largest Russian enterprises for the production of fur outwear, Pyatigorsk Fur Factory ALEF, joined the pool of OR GROUP's suppliers.
The Group's retail outlets will sell faux fur coats on a knitted basis, faux fur coats and bombers, youth faux fur jackets, and faux astrakhan fur coats. The assortment will be presented in 16 cities: Yakutsk, Khabarovsk, Arkhangelsk, Abakan, Tyumen, Barnaul, Ulan-Ude, Omsk, Krasnoyarsk, Novosibirsk, Yekaterinburg, Magnitogorsk, Kemerovo, Novokuznetsk, Ufa, Cheboksary and Nizhny Novgorod. Deliveries started at the end of June and will be completed by the start of the autumn-winter season.
«The outwear category has been presented in our stores since 2014, and its range is constantly expanding. A significant increase in the number of SKU in the last year is due to the transition to a marketplace model while dealing with suppliers. We are already cooperating with manufacturers who sell outdoor clothing under the brands Winterra, GRIZMAN, BRITT, NAPOLI, MADZERINI, and move further to attract new partners», comments Olga Danilova, Head of Related Products Department of OR GROUP. «Pyatigorsk Fur Factory ALEF are professionals who have many years of experience in creating high-quality and modern outwear. Proven raw materials, unique design and high quality products of the ALEF Factory will interest our customers».
«Cooperating with OR GROUP, we see opportunities to present our products in Siberia and the Far East, regions that are geographically remote and that we have not been previously expanded in», says the representative of Pyatigorsk Fur Factory ALEF. «Our factory was founded in 1978 and since then has gained wide popularity in the central part of Russia, largely due to the fact that customers can come to stores and personally experience the impeccable quality of our products. However, residents of the eastern part of Russia did not previously have this opportunity. Cooperating with us, OR GROUP has received a stable and reliable partner, and we are confident that, based on our experience in the market, we will be able to achieve high results together».
OR GROUP switched to a marketplace model when working with suppliers at the end of 2019. The feature of the company's business model is that the marketplace functions both offline (a network of retail and service outlets throughout the country) and in an online (Westfalika.ru selling platform). Since the start of the project, more than 3.2 million goods have been sold; currently OR GROUP cooperates with more than 1000 suppliers.
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