Press-releases
OR GROUP has launched an updated Westfalika.ru site in a marketplace format
Novosibirsk, 30 December 2020: OR GROUP (Obuv Rossii Group) has launched an updated westfalika.ru site. It will also function in a marketplace format. The project has been implemented as part of the company's strategy to develop online sales and increase its share in the company's retail revenue. The IT department of OR GROUP has fully developed the new version of the online platform. The site is developed taking into account the latest trends in user design and has modern functionality, which has been significantly improved taking into account user requests. The site has new filters and sorts for easy search for the desired products, it is possible to add products to favourites and the waiting list. The catalogue of products has also been redesigned, so it can be scaled with partner products.
«We will start the new year with a modernized site of westfalika.ru online marketplace. We believe that our customers will appreciate it, since we have taken into account all the points that can make use and shopping easier: the site has an updated personal account with new functionality for monitoring the status of orders, users will be able to view the goods in more detail since we have placed large, high-quality photos in the product cards. It is also possible to buy a product you like from a post on Instagram. For this purpose, we have added the new Instashop tool on the site, — comments Svetlana Zemlyakova, head of the OR GROUP retail department. «The new site will help us get even closer to our customers and will increase online sales in the coming year.»
OR GROUP is consistently implementing a program to develop the main platforms for online and mobile sales. In October 2020 OR GROUP launched a new version of the Westfalika mobile app. This fact has had a positive effect on the loyalty of the target audience, as it has accelerated the process of choosing goods, and has given an increase in conversion from mobile traffic. In November, the number of downloads of the new application ncreased by 4.5 times, and the number of orders placed from it grew by more than 2.5 times. In general, the company plans to increase the share of online sales in retail revenue to 50% in the next 5 years.
Company profile:
OR GROUP (Obuv Rossii Group) is a nationwide retail company. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The Company manages 840 [1]stores (175 operate as a franchise) under the brands of Westfalika, Peshekhod («Pedestrian»), Rossita, Emilia Estra and Lisette, in addition to developing brands of clothes and footwear for the active lifestyle brands of S-TEP, all.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC.
In September 2020, Expert РА confirmed the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a «stable» forecast.
In accordance with the audited Financial Statements under IFRS, the Group's revenue amounted to RUB 13.7 billion for the full year of 2019, net profit was RUB 1.7 billion, and EBITDA was RUB 3.6 billion.
Website of the Group: www.obuvrus.ru
Telegram: https://t.me/obuvrossii
Westfalika online store: https://www.westfalika.ru/
Prodaem online platform: Продаем.рф.
[1] As of 30.12.2020.
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