Press-releases
Obuv Rossii Started Cooperation with Kukmorsky Metalware Factory
18 March 2020, Novosibirsk: Obuv Rossii Group continues to expand assortment with new product categories and a pool of suppliers. In the second half of March, cookware under the KUKMARA brand, which is manufactured at Kukmorsky Metalware Factory, located in the Republic of Tatarstan, will appear in the stores of the retail chain. At the first stage, the factory will supply more than 30,000 units to more than 700 Obuv Rossii stores over the country. Products of the Kukmorsky factory will be sold through the westfalika.ru online store owned by the Group as well. Due to cooperation with a retailer, the company expects sales growth up to 5%.
“The category of kitchenware, which has been presented in our stores since December 2019, shows strong performance. We are already collaborating with manufacturers such as Moulin Villa and PANAIRO, and further expanding the pool of suppliers. Kukmorsky Metalware factory are professionals who have many years of experience in creating modern and safe cookware. An interesting design, proven raw materials and high quality products of the KUKMARA trademark are certain to attract the attention of our customers,” comments Olga Danilova, Head of the Related Products’ Department, Obuv Rossii Group.
Kukmorsky Metalware Factory has been operating on the Russian market since 1950. To date, the assortment produced at the enterprise has more than 700 items. The factory supplies its products to the regions of Russia as well as to the CIS countries. The most popular positions — KUKMARA pans, pots and caldrons — will be presented at the Obuv Rossii stores and on the westfalika.ru online platform.
“Collaboration with the fashion market company is a new experience for us, and we expect it to be positive since the fashion segment is one of the fast growing ones at the Russian e-commerce market. We are sure to achieve excellent results in key indicators, expand the geography of deliveries and develop new distribution channels. The cooperation of our companies will be a good example of quality and professionalism,” comments Elvira Bikeeva, Head of Marketing and Advertising, Kukmorsky Metalware Factory.
Company profile:
Kukmorsky Metalware Factory OJSC is one of the leading Russian manufacturers of cast aluminum kitchenware, non-stick kitchenware, goods for tourism and recreation, known on the market for 70 years under the KUKMARA brand.
Obuv Rossii (MOEX: OBUV) is a nationwide footwear company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 909[1] stores (175 operate as a franchise) under the brands of Westfalika (a monobrand store of classic footwear), Peshekhod ("Pedestrian") (a multibrand footwear supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (salons of fashionable footwear), in addition to developing brands of clothes and footwear for the active lifestyle brands of S-tep, All.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.
In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 11.55 billion for the full year of 2018, net profit was RUB 1.33 billion, and EBITDA was RUB 2.86 billion.
In December 2019, RAEX (Expert РА) assigned the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a "stable" forecast.
Website of the Group: www.obuvrus.ru; online stores: www.westfalika.ru, www.westfalika-home.ru, www.emilia-estra.ru, www.rossita.com, www.lisette.me.
[1] As of 18 March 2020.
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