Press-releases
In March Obuv Rossii Started Selling Small Household Appliances
10 March 2020, Novosibirsk: In March small household appliances under the Polaris, Centek, Vitek, Scarlett and Dobrynya brands appeared in the stores of Obuv Rossii Group. First of all, the new assortment was delivered to retail chains in Novokuznetsk, Biysk, Omsk, Barnaul, Krasnoyarsk, Abakan and other Siberian cities. In the future, such wares will be sold in almost all stores of the Westfalika and Peshekhod retail chains that are part of the Group. The trial batch of small household appliances is over 35,000 units.
Assortment includes electric kettles, irons, blenders, trimmers, razors, hair dryers, curling irons, grills, etc. “This is our first experience of cooperation with suppliers of small household appliances, which will allow us, on the one hand, to expand the range of wares, and on the other hand, to attract new customers,” comments Olga Danilova, Head of the Related Products’ Department, Obuv Rossii Group. “We constantly analyze the market and monitor new trends, including consumer behavior. We see that our customers are interested in new products, so we strive to meet the needs of our customers, which contributes to the growth of their loyalty.”
“We are glad to cooperate with Obuv Rossii, as it is one of the leading companies in the fashion market and it has been holding its positions for many years, providing customers with high-quality products and services. This is a flexible, fast developing company, which is constantly looking for new opportunities and bold approaches for business growth. We follow the same strategy in our development and we will be a stable and reliable partner of Obuv Rossii Group. Due to our experience in the market, we will certainly be able to jointly achieve high results and ensure the growth of our companies,” comments Anton Yatsevich, representative of Shkurenko Trading House (distributor of Scarlett, Polaris, Vitek, Centek brands).
Obuv Rossii expands its assortment as part of the development of the Prodaem selling platform and reformatting stores into omni-channel marketplaces. The new project has been working since December 2019. At the end of February, the number of suppliers that connected to the platform exceeded 300 companies. Today, in the company’s stores, in addition to shoes, clothes and accessories, there are children's toys, household goods, dishes, and personal care products. Among the partners of the platform are such large companies as Moulin Villa, MDI, Grand-lux and others.
Company profile:
The Shkurenko Trading House, founded in 1996, is a distributor of brands such as Scarlett, Polaris, Vitek and Centek. Over the years, the company has become the owner of the largest portfolio of global and domestic brands in Omsk, which allowed it to ensure maximum coverage of the region's retail market. The geography of the company's supplies is Omsk, Novosibirsk, Tyumen, Sverdlovsk regions and Altai Territory.
Obuv Rossii (MOEX: OBUV) is a nationwide footwear company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 907[1] stores (173 operate as a franchise) under the brands of Westfalika (a monobrand store of classic footwear), Peshekhod ("Pedestrian") (a multibrand footwear supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (salons of fashionable footwear), in addition to developing brands of clothes and footwear for the active lifestyle brands of S-tep, All.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.
In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 11.55 billion for the full year of 2018, net profit was RUB 1.33 billion, and EBITDA was RUB 2.86 billion.
In December 2019, RAEX (Expert РА) assigned the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a "stable" forecast.
Website of the Group: www.obuvrus.ru; online stores: www.westfalika.ru, www.westfalika-home.ru, www.emilia-estra.ru, www.rossita.com, www.lisette.me.
[1] As of 11 March 2020.
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