Press-releases
Obuv Rossii Starts to Sell Virtual Cards Online
NKO Platezhny Standart (Payment Standard Nonbank Credit Organization, LLC), part of the Obuv Rossii Group and operator of Arifmetika Financial Services System, has expanded the list of its services due to virtual Mastercard credit cards. Any user can purchase a virtual card on the website of the Company; the card value is limited to RUB 15,000. Platezhny Standart became one of the first companies on the Russian market to launch online retailing of virtual cards. The new payment tool is part of the Company’s program for the introduction of up-to-date emission solutions, including those on virtual media.
You can order a virtual card online — on the upgraded website www.payst.ru. The new website version started to work in early February. The Company has changed the design of the website according to the latest tendencies, elaborated its sections, products and services focusing on the B2B and B2C sectors.
“A virtual card is a convenient modern payment tool which saves customers’ time. Using this card, you can purchase things both online and offline, and you don’t need to waste your time going to a bank,” comments Roman Ageyev, Chairman of the Board of Directors of NKO Platezhny Standart.
The process of issuing a virtual card consists of several stages. First, the client chooses a card value and completes fields on the website. At the second stage, the user pays for the virtual card and receives an SMS with payment details. Then, the client can purchase things using his/her virtual card. Clients also have an opportunity to add their virtual card to Apple Pay or Google Pay, which makes the shopping process much easier. In this case, you do not have to take your bank cards with you, they are always in your mobile phone.
Company profile:
Obuv Rossii (MOEX: OBUV) is a nationwide footwear company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 905[1] stores (173 operate as a franchise) under the brands of Westfalika (a monobrand store of classic footwear), Peshekhod ("Pedestrian") (a multibrand footwear supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (salons of fashionable footwear), in addition to developing brands of clothes and footwear for the active lifestyle brands of S-tep, All.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.
In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 11.55 billion for the full year of 2018, net profit was RUB 1.33 billion, and EBITDA was RUB 2.86 billion.
In December 2019, RAEX (Expert РА) assigned the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a "stable" forecast.
Website of the Group: www.obuvrus.ru; online stores: www.westfalika.ru, www.westfalika-home.ru, www.emilia-estra.ru, www.rossita.com, www.lisette.me.
[1] As of 3 March 2020.
Was the information helpful?