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Obuv Rossii Has Introduced an E-learning System Based on the iSpring Platform

Novosibirsk, 27 February 2020: Obuv Rossii Group, the first Russian public fashion-retailer, is developing its corporate training system. The Group started using the iSpring platform to enhance the efficiency of remote personnel training in more than 350 cities and towns where the Company is represented. The new system allows Obuv Rossii to create several training programs simultaneously, to adapt them taking into account changes in the Company, to conduct assessment and attestation of its personal on a regular basis.

Over the past two years, Obuv Rossii has significantly increased its business volume: it has entered 220 new cities and towns having doubled its network. Company’s sales outlets are not classical fashion stores – they are multifunctional service centres providing a range of innovative financial services such as instalment payments, cash loans, etc. Service provided by Obuv Rossii are developing fast, so, to convey information about all novelties in the Company, it is necessary to regularly train the personnel in more than 700 directly operated stores in over 350 cities and towns.

«The iSpring platform helps us train all employees under one program flexibly adjusting it to the changes in the Company and conduct attestation. The iSpring system is used for store managers to be trained regularly – it is more than 700 people. We connect to the platform the newcomers as well. Thanks to the automation, we can assess results: how much time employees spend training and what mistakes are made in the test,” says Anna Savchenko, head of the group for retail project support in Obuv Rossii Group.

“Obuv Rossii used to use video instructions to train specialists, developed guidance materials and conducted interviews with the employees to assess the results. It required much time and labour effort. The iSpring platform allowed the Company to create several different training programs that include audio and video lectures, interactive instruments and practical tasks, intermediate and final tests, conversational simulation training aids. All that is now available to Obuv Rossii’s employees at any moment, from any device,” comments Slava Uskov, Director for iSpring Product Development.

Obuv Rossii will continue to improve the system for personnel training. In 2020, the Group plans to introduce a new approach: to divide the corporate training system into mini-lines, for everyone of which some training sessions will be organised. The new approach will allow the Company to improve the level of material digestion by the personnel and the retained knowledge level after specialists’ onboarding.

Company profile:

iSpring  is an international company, the developer of professional solutions for automating corporate education. It is headquartered in Yoshkar-Ola, Russia. iSpring has already 18 years succeeded in helping companies all over the world tackle the online education tasks efficiently. It has 54,000 clients from 155 counties, among them there are such companies as Sony, Johnson&Johnson, Metro, Unilever, Bayer, Siemens, Phillips, Sberbank, Reiffeisenbank, Beeline, MTS, Megafon, Alfa Capital, Magnit, Aeroflot, LUKOIL, Yandex.Taxi, Rusal, etc.

The company is among TOP-3 of EdTech RBC rating for 2019. The iSpring solutions have golden awards of Brandon Hall Group 2018 in the following nominations «Best E-learning System for Small and Middle-Size Business» and «Best Instrument for E-course Development».

The iSpring official website is  www.ispring.ru

Obuv Rossii (MOEX: OBUV) is a nationwide footwear company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 905[1] stores (173 operate as a franchise) under the brands of Westfalika (a monobrand store of classic footwear), Peshekhod ("Pedestrian") (a multibrand footwear supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (salons of fashionable footwear), in addition to developing brands of clothes and footwear for the active lifestyle brands of S-tep, All.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.

In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.             

In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 11.55 billion for the full year of 2018, net profit was RUB 1.33 billion, and EBITDA was RUB 2.86 billion.

In December 2019, RAEX (Expert РА) assigned the creditworthiness rating to Obuv Rossii Group at ruBBB+ level, a "stable" forecast.

Website of the Group: www.obuvrus.ru; online stores: www.westfalika.ruwww.westfalika-home.ruwww.emilia-estra.ruwww.rossita.comwww.lisette.me.




[1] As of 27 February 2020.


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