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In Q1 2021 OR GROUP's LFL sales of household goods grew by 33%
In the 1st quarter of 2021 like-for-like sales of household goods in OR GROUP's stores (formerly Obuv Rossii Group) increased by 33%. As part of the marketplace development program, the Group is expanding its assortment in this category, which is one of the fastest growing on the westfalika.ru selling platform, and is attracting new partners. In March, TDL Textile, a leading Russian manufacturer of natural fabrics and home textiles, joined the pool of suppliers. The supplier's products can be purchased in 570 stores of the Group's retail network. OR GROUP's stores offer bed linen sets, towels and memory foam pillows.
«As for cooperation with OR GROUP, we much appreciate the wide sales geography. We also like the company's approach and the high level of consumer service; the non-standard store concept allows us to present various assortment. We are glad to become closer to the large number of buyers and we are hoping for a long-term and productive cooperation, — says the representative of TDL Textile. — The products of our company are presented on the market under Vasilisa brand. Products of Vasilisa brand inspire customers with a variety of ideas, creating mood and desire to update the interior again and again. A wide assortment allows to find a solution for any corner of the house. Our textiles make it possible to design an individual stylish home without unnecessary costs.»
«We are actively developing Westfalika.ru marketplace and Prodayom platform for suppliers; we conclude contracts with new partners on a weekly basis. Today the number of suppliers is about 1000 companies. Partnership with TDL Textile will allow us to expand the range of products and interest our customers with new products to make their home cozy,» — comments Olga Danilova, Head of the Related Products Department.
In the first quarter of this year, 860 thousands partner goods worth RUB 370 mln were sold in the stores and on the westfalika.ru online platform. Over the entire period of the marketplace operation (since December 2019), goods worth RUB 1.6 bln have been sold. The most high-margin, rapidly growing and popular category is household goods, where 80% of revenue comes from tableware, textiles and small appliances.
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