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OR GROUP has launched an updated Westfalika.ru site in a marketplace format

OR GROUP has launched an updated Westfalika.ru site in a marketplace format

OR GROUP (Obuv Rossii Group) has launched an updated westfalika.ru site. It will also function in a marketplace format. The project has been implemented as part of the company's strategy to develop online sales and increase its share in the company's retail revenue. The IT department of OR GROUP has fully developed the new version of the online platform. The site is developed taking into account the latest trends in user design and has modern functionality, which has been significantly improved taking into account user requests. The site has new filters and sorts for easy search for the desired products, it is possible to add products to favourites and the waiting list. The catalogue of products has also been redesigned, so it can be scaled with partner products.

«We will start the new year with a modernized site of westfalika.ru online marketplace. We believe that our customers will appreciate it, since we have taken into account all the points that can make use and shopping easier: the site has an updated personal account with new functionality for monitoring the status of orders, users will be able to view the goods in more detail since we have placed large, high-quality photos in the product cards. It is also possible to buy a product you like from a post on Instagram. For this purpose, we have added the new Instashop tool on the site, — comments Svetlana Zemlyakova, head of the OR GROUP retail department. «The new site will help us get even closer to our customers and will increase online sales in the coming year.»

OR GROUP is consistently implementing a program to develop the main platforms for online and mobile sales. In October 2020 OR GROUP launched a new version of the Westfalika mobile app. This fact has had a positive effect on the loyalty of the target audience, as it has accelerated the process of choosing goods, and has given an increase in conversion from mobile traffic. In November, the number of downloads of the new application ncreased by 4.5 times, and the number of orders placed from it grew by more than 2.5 times. In general, the company plans to increase the share of online sales in retail revenue to 50% in the next 5 years.


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