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Obuv Rossii has launched a new Westfalika mobile app

Obuv Rossii has launched a new Westfalika mobile app

Obuv Rossii Group has launched a new version of Westfalika mobile application developed by Sequenia company. The updated version created with regard for current trends in UX design and modern functionality will make shopping the most convenient for customers.

The Westfalika app is compatible with IOS and Android operating systems and includes the basic functionality of an online store — viewing the stock using filters, placing an order and tracking the delivery. Users can also see the sales hits which include the most viewed and the most popular items. Moreover, the InstaShop tool enabling to order goods from Westfalika's Instagram account via mobile app will be available for the customers. InstaShop section with beautiful photos is on the main page of the app. The app versions for iPad and Android tablets with a large-screen interface have also been released.

«Now, more than 50% of the audience of the Westfalika online store are users visiting the site from mobile devices. Therefore, we pay much attention to interaction with such customers and strive to make the shopping process as convenient as possible. We believe that the updated version of Westfalika app will increase the conversion rate from mobile traffic. It will also influence the target audience's loyalty since it will speed up the choice of products and order placing», — comments Viktoriya Malyshkina, online marketing specialist of Obuv Rossii Group.

«Developing the Westfalika app, we used interface approaches, each of which allows to increase the conversion rate: we created the maximum areas of clicking on the interface elements, so the users do not need to aim with their fingers at small buttons, we developed an automatic focus on form fields, a prompt for choosing the desired size, and, most importantly, the large and high-quality images of shoes, clothes and accessories to make the customers want to buy the goods right there, — comments Denis Baluev, director of Sequenia company. — The traditional strengths of Sequenia solutions, which are attentive to the smallest interface details, thoughtful navigation, have been supplemented with micro-animations, which make the app as fast and responsive as possible. We hope that Westfalika's existing and new customers will like it».

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