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Obuv Rossii is preparing for the school year: stationery sales to start in stores
At the beginning of August 240 stores of Obuv Rossii Group will receive ErichKrause stationery — more than 100,000 items — in regions such as Abakan, Barnaul, Biysk, Tomsk, Tyumen, Izhevsk, Cheboksary, Kirov, Kursk, Orenburg, Novgorod, Magnitogorsk, Chelyabinsk, Perm, Volgograd, Vladivostok and Novosibirsk. The expansion of the assortment aimed at children and teenagers is part of the Group's program for the marketplace and Prodayom selling platform development, the number of suppliers of which already exceeds 500 companies. Now in the stores of Obuv Rossii you can buy practically everything that is necessary for children to prepare for the new school year.
“Most of our customers are women and for them, there is an acute question how to quickly get a child ready for school, spending minimum time on it. Implementing a strategy of the range expansion, we do our best to meet our customers’ needs. In the spring, new collections of children's and teenage shoes appeared in our Westfalika stores. In the future, we plan to sell children's clothing as well. In May, we started cooperating with the Phoenix Publishing House and included educational books in our assortment. Now in our stores you can buy on the spot almost everything a child needs. These are not only shoes, clothes or toys, but also everything for study: rulers, sketchbooks, notebooks, colored pencils, pens, erasers, glue, plasticine,” comments Elena Khvorova, Head of Procurement and Sales Department, Obuv Rossii Group.
“Due to the combination of high quality, stylish design and affordable prices, ErichKrause products consistently fall into the lists of products recommended for purchase by parent-teacher associations. Now that ErichKrause stationery is sold in the stores of Obuv Rossii Group, to get a child ready for school will become even easier,” comments Vyacheslav Romanchuk, Executive Director of ErichKrause.
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