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Obuv Rossii Started Cooperation with Kukmorsky Metalware Factory
Obuv Rossii Group continues to expand assortment with new product categories and a pool of suppliers. In the second half of March, cookware under the KUKMARA brand, which is manufactured at Kukmorsky Metalware Factory, located in the Republic of Tatarstan, will appear in the stores of the retail chain. At the first stage, the factory will supply more than 30,000 units to more than 700 Obuv Rossii stores over the country. Products of the Kukmorsky factory will be sold through the westfalika.ru online store owned by the Group as well. Due to cooperation with a retailer, the company expects sales growth up to 5%.
“The category of kitchenware, which has been presented in our stores since December 2019, shows strong performance. We are already collaborating with manufacturers such as Moulin Villa and PANAIRO, and further expanding the pool of suppliers. Kukmorsky Metalware factory are professionals who have many years of experience in creating modern and safe cookware. An interesting design, proven raw materials and high quality products of the KUKMARA trademark are certain to attract the attention of our customers,” comments Olga Danilova, Head of the Related Products’ Department, Obuv Rossii Group.
Kukmorsky Metalware Factory has been operating on the Russian market since 1950. To date, the assortment produced at the enterprise has more than 700 items. The factory supplies its products to the regions of Russia as well as to the CIS countries. The most popular positions — KUKMARA pans, pots and caldrons — will be presented at the Obuv Rossii stores and on the westfalika.ru online platform.
“Collaboration with the fashion market company is a new experience for us, and we expect it to be positive since the fashion segment is one of the fast growing ones at the Russian e-commerce market. We are sure to achieve excellent results in key indicators, expand the geography of deliveries and develop new distribution channels. The cooperation of our companies will be a good example of quality and professionalism,” comments Elvira Bikeeva, Head of Marketing and Advertising, Kukmorsky Metalware Factory.
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