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In 2019, Turnover of NKO Platezhny Standart, Obuv Rossii’s Subsidiary, Increased up to RUB12 bn

In 2019, Turnover of NKO Platezhny Standart, Obuv Rossii’s Subsidiary, Increased up to RUB12 bn

Platezhny Standart, Nonbank Credit Organization, a subsidiary of OR PJSC, is an operator of the Arifmetika financial services system that operates in Obuv Rossii’s retail chain, increased its turnover by 30% in 2019 – up to RUB 12 bn (30% is the Arifmetika cards turnover), the gross revenue of Platezhny Standart made up RUB 132 mln. The best dynamics was seen in such lines as prepaid gift cards and electronic purses, as well as payment solutions for microfinancial organizations. According to the company’s estimates, it is among the top five companies in Russia in the prepaid card market.

In 2015, Platezhny Standart became an affiliated partner of the Mastercard international payment system. The company has issued over 1.1 mln Mastercards (including Arifmetika Mastercards).

Platezhny Standart is planning to get integrated into the faster payments system shortly, both in card2card transfers and in transfers for customer2business agents, including transfers using the fastinvoice technologies (immediate account). Besides, the company plans to develop its electronic purse and acquiring transactions using the operation methods utilized both in operations with cards of international payment systems and with the faster payments system.

Also, Platezhny Standart will head for the introduction of emission solutions on virtual media with their further binding to Apple & Google pay. It will work with new solutions allowing the integration of the payment chip in such devices as watches, wristbands, etc.

All new solutions introduced by the company will be available to the customers and clients of Obuv Rossii stores under the Arifmetika loyalty program.

 


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