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Obuv Rossii started selling bicycles

Obuv Rossii started selling bicycles

In May, Obuv Rossii Group, the first publicly traded company in Russian fashion retail, expanded its range with bicycles. A new group of goods appeared as part of the development of marketplace and Prodayom selling platform for suppliers. The range includes runbikes, road and mountain bikes for children, teenagers and adults. The manufacturer of the goods is the SIBVELZ Novosibirsk plant. Children's models can be purchased in some stores, the selling space of ​​which allows displaying bulky goods, and you can also order it on the spot using computer monitors at 30 retail outlets in Novosibirsk, Kemerovo, Tomsk, Omsk and Biysk.

«Currently, there is an increased interest in a healthy lifestyle; therefore we decided to offer our customers a range of bicycles. The SIBVELZ Novosibirsk Plant has been manufacturing bicycles since 2000; the company has established itself in the market. All offered goods have certificates of compliance with the requirements of the technical regulation of the Customs Union "On the safety of machinery and equipment», comments Nadezhda Yarovenko, Head of Westfalika Line, Obuv Rossii Group. «The selling space of our stores does not always allow displaying bulky goods; therefore we also use the capabilities of our online store, on the basis of which an online marketplace has been operating in test mode since March».

In December 2019, Obuv Rossii launched Prodayom selling platform for cooperating with suppliers and started to transform stores into marketplaces. In five months of this year, the company has significantly expanded its assortment: now, at retail outlets and in the Group’s online store, you can buy household goods, toys, decorative cosmetics, books, small household appliances, etc. At the end of May, the number of suppliers of Prodayom selling platform counted more than 500 companies. According to the results of the 1st quarter, the share of non-shoe products in the Group’s retail sales reached 43.5%, at least half of the sales will account for such goods throughout the year.


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