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Obuv Rossii and Beru Marketplace Agreed to Cooperate

Obuv Rossii and Beru Marketplace Agreed to Cooperate

Obuv Rossii Group, the first public Russian fashion retailer, and Beru marketplace signed a cooperation agreement. As part of the partnership Beru will help the Group attract new customers by displaying wares on its online platform.

Within the pilot project, Obuv Rossii will supply related products to the marketplace. The first delivery of wares of fifty varieties will take place at the end of April and will include bags, stoles, wallets and belts.

"In 2020, our company focuses on developing additional services to meet the needs of our customers. We consider the Beru marketplace to be a convenient channel for building relationships with customers. This cooperation will help us increase the recognition of Obuv Rossii’s brands and expand our footprint," comments Evgeny Buldygin, Head of E-Commerce, Obuv Rossii Group. "The advantage of cooperating with the marketplace is that Beru arranges order processing including packaging and delivery. The Group undertakes the wares supply to the marketplaces’ warehouse."

“Beru continues to expand the range in different categories, so that it is even easier for our clients to order everything they need in one place. In 2019, in the Fashion category, we launched leather goods, watches, underwear, stockings, socks, tights and jewelry. This year we will expand the assortment of the category due to cooperation with the major retailer Obuv Rossii, which will help achieve the goal of 1.5 million commodity items on the marketplace by the end of the year," says Inna Bazankova, Category Manager of Beru marketplace.


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