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Financial services

Since 2007, Obuv Rossii has been developing financial services for its clients. Financial services being an essential part of the company’s retail strategy enable the Group to build log-term relationships with clients, form wide audience of loyal customers, which results in increase of revenues and profitability of the Group.

*As of 31.12.2018

2 230 000+
loyalty card holders

1 300 000+
customers used add-on services

63%
of purchases are made with loyalty cards

The development of financial services is connected with the changes in the modern retail, the stores do not just sell goods, they play the role of universal service centers; the borders between different retail formats are blurred: stores are pick-up points for online-stores, as well as points for cash payments, insurance sales, etc.

Nowadays Obuv Rossii develops additional services within the Arifmetika system. It is an innovative loyalty programme which combines a traditional accumulative and discount system and financial services. Arifmetika is a club of easy purchases which enhances the customers’ opportunities for buying goods and offers some additional options. In 2018 the number of holders of the loyalty cards increased by 15% to 2.24 mln holders, 63% of purchases in the Obuv Rossii stores are made with the use of the loyalty cards.

The main service offered by Obuv Rossii is installment payments. In 2007, the Company became the first player on the footwear market to offer a loan programme to its customers. From 2009 onwards, Obuv Rossii started providing loans independently and introduced payment by instalments system. From that moment and till the present day, more than 1,3 mln customers have taken advantage of this service, with 65% of customers using it more than once. 

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Cash loans are the second most popular service. The company launched this project in 2010.  The company gives cash loans only to the customers who have already bought items using the payment by instalments plan and have successfully fulfilled their obligations to the Company, which is the peculiar feature of this service. 

Besides installment payments and cash loans, such services as cash payments, e-wallet and other services are available for customers within the Arifmetika system. In Summer 2016, a pre-paid Arifmetika MasterCard was issued, the Company started to credit cash loans on the cards.

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Obuv Rossii improves the instrument of payment acceptance. In 2017, Obuv Rossii launched the service of online-payments for installments and cash loans through the services of Sberbank PJSC, including payments via the «Sberbank Online». The service became available for the customers in June 2017. In 2018, the share of online-payments reached 4%. To expand further the opportunities of remote payments, in 2018 the company launched new service — no-fee payment via personal account on the web-site lk.arifmetika.ru with the use of the Arifmetika card.

A team of more than 100 managers with vast banking and finance experience manage these services. They are divided into three different teams: retail credit team, analytical support team and financial safety team. The Company has developed its own IT system that makes it possible to perform online transactions and maintain financial services. The scoring system is constantly being improved.

In 2018, the Group transferred its retail chain to the new «Rassrochka 2.0»  (Installment 2.0) IT-platform to manage financial services of the Group.  The new solution is not technically tied to the head office, it enables to more flexibly adjust parameters and personalize offers for Company’s customers.

    

In May 2018, Obuv Rossii was among the first in the Russian retail to introduce blockchain for managing financial services, to be more specific, for personal data protection of the clients using services of instalment payments and cash loans.

The company uses a two-level encryption system and stored data on transactions in a distributed manner in three Data Processing Centers — in Novosibirsk, Khabarovsk and Moscow. For the period from May, 2018 until January, 2019 the Group had issued more than 500 ths. contracts on installment payments and cash loans with the use of blockchain. 

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